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New poll reveals the American public isn’t too impressed with companies that split with the NRA

New poll reveals the American public isn’t too impressed with companies that split with the NRA

Ethan Miller/Getty Images

Several companies decided last week to publicly cut business ties with the National Rifle Association in the wake of the Parkland, Florida, high school shooting — but now many of them are paying a price in public opinion.

Anti-gun advocates launched a #BoycottNRA movement on social media and vowed boycotts of companies that had business relationships with the NRA. Several of the companies targeted chose to sever ties with the gun group in the face of economic threats.

According to a new Politico/Morning Consult poll conducted over the weekend, most companies that ended their relationships with the NRA saw their net favorability numbers fall when consumers heard the news.

First, how was the NRA viewed?

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